#AskAnnette

Annette hosts the weekly #AskAnnette Show, a business growth and finance focused Q&A video show.

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VAT Cut for the Hospitality Sector

Covid-19 has forced many difficult decisions to be made. When the UK government urged people to avoid social contact and stay at home, it was to slow the spread of the disease. However, it also had another effect. One of the consequences of flattening the curve is a chilling effect on the economy. For the hospitality …

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2020 Summer Statement by Chancellor Sunak of UK

Chancellor Rishi Sunak delivered his Summer Economic Update where he broke down the UK government’s strategies and corresponding budget for the next phase of promoting economic recovery which is the summer statement. Because the COVID-19 pandemic wasn’t just a health crisis but an economic problem as well, a lot of industries have been hit, some …

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How Much Should I Spend On My Marketing?

Would you believe that most companies fail in the introductory phase not because of the lack of business activity but rather because of disproportionate or inappropriate spending? When you first open a business, whether online or offline, a considerable amount of time, effort, and money must be spent to grow it. However, it’s also important …

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What is Good Value Pricing?

In the 1980s, Richard Thaler, the godfather of behavioural economics, came out with the Beer on the Beach Experiment and found that people on a beach were willing to pay more for a cold beer purchased from a five-star hotel than from a rundown grocery store. This goes against what traditional economics believe that, regardless of where …

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What are the Advantages and Disadvantages of Value-Based Pricing?

Value-based pricing is a strategy of assigning prices based on the customers’ perceived value of a product. Depending on its execution, your business can reap the benefits of this strategy. However, like every pricing strategy out there, it isn’t flawless. Let’s take a quick look at what value-based pricing is, and the pros and cons …

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4 Great Ways To Fund Your Business

Starting a new business is always a great idea. Many people dreamed of owning their own businesses; to finally escape the vicious cycle of the 9 to 5. In fact, most employees these days do not envision themselves spending all their productive years working for big corporations. Most of them hope that, at some point, …

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a featured image of a blog post that highlights the topic Business Ideas to Pursue While on Furlough

Business Ideas to Pursue While on Furlough

Being furloughed, especially during the COVID-19 pandemic, can be tough. The good thing about it is that you don’t really lose your job, so it is a relief to know you have a company to return to after the furlough period. However, being on furlough also mean you don’t really earn much either. This is …

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