How To Build Your Business Revenue Plan?

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Most entrepreneurs are driven by their passion for business, product creation, and customer service. It is what makes them thrive in their respective industry. However, as your venture grows as well as its expenses, you will realize that it would also be rewarding if your biz is making money. It still boils down to your ability to generate a sizable income to keep your business afloat. In this context, we will be learning how to build your business revenue plan.

Even before starting a company, owners have already established a set of revenue goals for their businesses; and goals are more likely to become a reality when partnered with a clear revenue plan in mind.


What Is A Revenue Plan?

A revenue plan or model is a business strategy that focuses on driving revenue by maximizing a company’s sales potential. It is a conceptual framework that explains the approach to how a business can increase its income. It identifies which sources of income to pursue, what and how to price an offer, how to entice consumers, marketing and sales strategies. It states every financial generation technique that is suitable for your company.

Aside from increasing its earning streams, a revenue model ensures a company’s long-term success. It also gives an overview of a firm’s potential to earn more profits, thus giving you an insight into your future financial health and the success of your revenue plan.


Here are ways on how to build a successful revenue plan:


1. Gather Business Data

The first thing you need to do is to assess your current situation. Gather sales data, evaluate current sources of income, and estimated total revenue. You can do this yourself or hire an accountant for accurate information. Then do market research. Determine how many clients you have per product or service—research what present opportunities you have in the marketing and sales department.

2. Find The Right Fit

Understanding your business’s current situation, structure and process will enable you to pick the right model that is suitable for your firm. There are ten types of revenue models, and several of them make use of the internet to generate numerous sources of income. But before diving into one, consider your strongest suit, expertise, and resources to find the best model to develop.


Say you currently own a pastry shop. An excellent opportunity to generate extra sales is to take it online. For this, you can adopt a channel sales revenue model where you find online or offline resellers to sell your goods for you. You can find several channels from several locations to expand your sales, as well as your brand name.

Another model that can work is direct sales. Instead of relying on a traditional retail store model, why not offer a delivery service to add another profit stream to your physical store?


Choose a model where you can communicate your value to your target audience and future investors—an approach that will highlight your speciality, uniqueness, and selling point. You can also


3. Risk Management

After choosing the right revenue plan, start assessing the critical risk factors that may come with it. Anticipate the problems and find solutions even before they happen. This prevents you from being caught off guard with crippling issues that might arise. Also, being transparent and facing challenges head-on increases an investor’s confidence in you and your business.

4. Set Reasonable Timeframes

Before launching your revenue plan, lists short and long-term milestones that you plan to achieve. You, especially your investors, will want to know where your business is headed and see if your plans align with them. Build your forecast on hard data and analysis. Set realistic financial projections based on hard principles and baseline.

5. Get Ready For Changes

Understand that your chosen approach is not static. It is likely to change over time as your business changes as well. Do not limit yourself. Be open to the current opportunities that present themselves. You can tweak, review, and adjust your chosen model if needed. Strengthen your understanding of the revenue sources that work well. Improve and manage it to make it a better strategy than the one you originally concocted.

You can also watch a video from our channel and subscribe! Highlighting increasing revenue and margins.

Revise strategies that are not working well. Update ones that do not reflect your business reality anymore. Be ready for changes and update your forecast accordingly. If building a business revenue plan is not your strong suit, you can always seek expert advice. Contact Annette & Co. today so we can talk about it!


Here’s also a podcast on 13 Smart Ways To Increase Revenue From Your Existing Customers

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Annette Ferguson

Annette Ferguson

Owner of Annette & Co. - Chartered Accountants & Certifed Profit First Professionals. Helping Online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.