Leading your Business with Personal Branding with Louise Booth

Leading your Business with Personal Branding with Louise Booth

If you look at the personal branding of Gary Vaynerchuk and the corporate branding of VaynerMedia,  you will see that the personal branding is leading the business rather than the corporate. We see that coming of age and personal branding is gaining momentum because it’s all about reputation. Reaching out, building trust and establishing connections is equal to business growth. 

Louise Booth, a leading personal brand expert expounds on the importance of personal branding for business in her conversation with Annette.  As a business owner, you will need to ultimately learn how to build your credibility by putting yourself out there and not hiding from your corporate branding. 

Here are a few insights you’ll hear in today’s show… 

  • What is branding
  • How do you give clarity to what you want to be known for as a business owner?
  • What is the proven formula to put across your brand and build connections
  • Why is it important for people to have their personal branding out there?
  • Is video an essential part of building your personal brand
  • How can you fuse the business and the personal brand together
  • How do you put out your content as your value proposition on different social platforms

Connect with Louise Booth

Connect with Annette Ferguson


About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.