If you look at the personal branding of Gary Vaynerchuk and the corporate branding of VaynerMedia, you will see that the personal branding is leading the business rather than the corporate. We see that coming of age and personal branding is gaining momentum because it’s all about reputation. Reaching out, building trust and establishing connections is equal to business growth.
Louise Booth, a leading personal brand expert expounds on the importance of personal branding for business in her conversation with Annette. As a business owner, you will need to ultimately learn how to build your credibility by putting yourself out there and not hiding from your corporate branding.