Meet Our Senior Team

Annette Ferguson

CEO, Chartered Accountant, Certified Profit First Professional, Financial Strategist

I am a firm believer in shaking up the accounting industry and practising what I preach. I love working with forward-thinking, business owners who are passionate about their businesses and their profit. Accounting is more than just numbers and bean counting to me.

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Laura Howard-Dobson

chief Profit Advisor

Having formally run her own business, Laura has great inside knowledge on all things business and has been in the trenches. She is a whizz at analysis and great at understanding what a business owner needs to do next for maximum impact in their bottom line.

Alex Ferguson

Bookkeeper and payroll clerk

Alex is Annette's husband! Not content with living together and having 2 children together, Alex and Annette work together too. 

Alex has a great head for numbers and in corporate life was a trader, which mean dealing with numbers quickly and accurately. Before joining Annette & Co., Alex was a stay at home dad looking after their children. 

Mike Michalowicz

Mike Michalowicz


Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.

Robert Ferguson Chief Bookkeeper at Annette & Co.

Robert Ferguson


Rob has been working with Annette & Co since 2009. With over a decade of experience in the bookkeping world looking after the number crunching for clients. Robert is Alex's brother and Annette's Brother in 

Here at Annette & Co. we’ve been awarded for being a Living Wage employer. Not only is it the right thing to do for employees; It also makes good business sense. This is a long-term investment in our people based on our values and our belief that a team with good compensation and working conditions is in a position to provide a great experience to our customers and the work we do.

Here at Annette & Co. we are living wage employers