Transform Your Business Finances with Expert Accounting & Profit First Services
Helping UK small business owners increase their monthly owner pay by an average of 156% while reducing financial stress and working fewer hours.
Are you a successful business owner generating £500k+ revenue but still struggling with inconsistent owner pay, cash flow stress, or working more hours than you'd like?
You're not alone, and more importantly, it's completely fixable.
At Annette & Co., we don't just handle your compliance requirements.
We transform your entire relationship with money through our unique combination of traditional accounting excellence and proven Profit First methodology, specifically adapted for UK businesses.
what we do
Our Comprehensive Service Portfolio
Profit First Implementation Services
The UK's Leading Profit First Specialists
For over 10 years, we've been helping UK business owners implement Profit First correctly, accounting for our unique tax system, dividend rules, and corporation tax timing that American-based training simply doesn't address.
What Makes Our Profit First Implementation Different:
Our proven methodology ensures you pay yourself first, not last. Unlike traditional accounting, which focuses on compliance, our Profit First approach guarantees predictable profit and consistent owner pay from day one.
The Complete Implementation Process:
phase 1
Financial Health Assessment
We conduct a comprehensive analysis of your current financial position, identifying opportunities for immediate improvement both in Profit First terms and in tax efficiencies, and creating your personalised Profit Plan blueprint. This includes reviewing your revenue streams, expense categories, tax obligations, and cash flow patterns to establish baseline metrics.
phase 2
Account Structure Setup
We establish your UK-specific Profit First bank account system, ensuring proper allocation percentages that account for corporation tax, dividend tax implications, and VAT requirements. This foundation creates profit allocation that works with UK banking systems and regulatory requirements as well as your business and personal goals.
phase 3
System Implementation
We implement your customised allocation system, train your team on new processes, and establish monitoring procedures that ensure consistent execution. This includes setting up a system for transfers, creating management reporting systems, and establishing review cycles.
phase 4
Optimisation & Growth
Through monthly reviews and quarterly assessments, we continuously optimise your system for maximum profitability and sustainable growth. We adjust allocations based on business changes, seasonal variations, and growth objectives while maintaining the core Profit First principles.
Average 23% increase in monthly owner pay within 90 days
89% of clients report reduced financial stress
78% reduce working hours while maintaining or increasing revenue
94% achieve predictable cash flow for the first time
Typical Results Our Clients Experience:
Investment: Our Profit First implementation is included in our comprehensive service packages, with fees based on your business revenue to ensure alignment with your success.
Traditional Accounting Excellence
Complete Financial Management for Growing Businesses
While Profit First transforms your relationship with money, our traditional accounting services ensure you remain compliant, optimised, and strategically positioned for growth.
Annual Accounts & Corporation Tax
We prepare your statutory accounts and corporation tax returns with meticulous attention to detail, ensuring full compliance while identifying every legitimate opportunity to minimise your tax burden. Our proactive approach means we're planning your tax strategy year-round, not just at year-end.
Management Accounts & Financial Reporting
Receive monthly management accounts that provide clear insights into your business performance, cash flow trends, and profitability by service line or product category. Our reports are designed for business owners, not just accountants, with clear explanations and actionable recommendations.
Bookkeeping & Transaction Management
Our experienced team handles all your day-to-day bookkeeping requirements, from invoice processing and expense categorisation to bank reconciliations and VAT preparation. We use cloud-based systems (Xero) that provide real-time visibility into your financial position.
VAT Compliance & Planning
We manage all aspects of your VAT obligations, from registration and return preparation to planning strategies that optimise your cash flow. Our expertise includes complex VAT scenarios, partial exemption calculations, and international trading requirements.
Payroll Services
Complete payroll management including PAYE calculations, National Insurance contributions, pension auto-enrollment, and all statutory reporting requirements. We handle everything from starter and leaver notifications to year-end P60 preparation.
Tax Planning & Optimisation
Proactive tax planning that goes beyond compliance to identify legitimate strategies for minimising your overall tax burden. This includes dividend vs salary optimisation, capital allowances planning, and timing strategies for major business decisions.
Why us?
Why Choose Annette & Co.
Unlike generic accounting firms or American-based Profit First training, we understand the unique challenges of UK business taxation, dividend rules, and regulatory requirements. Our solutions are designed specifically for the UK market.
With over 300 successful Profit First implementations and a decade of experience, we've refined our methodology to deliver consistent, predictable results for UK business owners.
Our fees are based on your business revenue, ensuring our interests are aligned with your success. As your business grows, we grow together, creating a true partnership rather than a vendor relationship.
We're not just your accountants; we're your financial partners. From day-to-day bookkeeping to strategic tax planning and Profit First implementation, we provide complete financial management under one roof.
Despite our growth, we maintain the personal service that built our reputation. You'll work directly with experienced professionals who understand your business and industry.
We leverage the latest cloud-based accounting technology to provide real-time insights, streamlined processes, and secure data management while maintaining the personal touch you expect.
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Ready to Transform Your Business Finances?
The first step is a complimentary Fitting Call where we'll review your current situation, identify the biggest opportunities for improvement, and determine if we're the right fit for your business.
During this 45-minute consultation, we'll:
• Analyse your current financial position and challenges
• Identify immediate opportunities for profit improvement
• Explain how our Profit First system would work for your specific business
• Discuss our service approach and investment levels
• Answer all your questions about working together
There's no sales pressure, no obligation, and no cost. Just honest advice from professionals who've helped hundreds of business owners solve the exact challenges you're facing.
Ready to Learn More First?
If you'd prefer to understand more about Profit First before scheduling a call, we offer several educational resources:
• Free Profit First Checklist: Assess where your business stands and what needs to change
• Profit First for UK Business Workshop: Comprehensive 2-hour training for just £27
• Top Cashflow Strategies Guide: Five proven strategies to eliminate cash flow stress
Most clients see immediate improvements in cash flow clarity and reduced financial stress within the first 30 days. Measurable increases in owner pay typically occur within 60-90 days, with the full system optimised by month six. The key is consistent implementation of the system we design specifically for your business.
We're the UK's most experienced Profit First specialists, with over 10 years of experience adapting the methodology for UK businesses. Unlike American-based training, we account for corporation tax timing, dividend tax implications, VAT requirements, and UK banking systems. Our approach is proven specifically for UK business owners.
While our sweet spot is businesses generating £500k-£7M annually, we occasionally work with smaller businesses showing strong growth potential or larger businesses with specific Profit First requirements. The best way to determine fit is through a complimentary Fitting Call.
Very minimally. We handle all day-to-day bookkeeping, transaction processing, and financial management. Whilst you will need to ensure a system for getting your receipts etc to us, your primary involvement is in strategic decisions and monthly review meetings. Most clients spend less than 2 hours monthly on financial management tasks.
We're confident in our ability to deliver results, but if you're not completely satisfied within the first 90 days, we'll work with you to address any concerns or provide a full refund of fees paid. Our goal is long-term partnerships, not short-term transactions.
Absolutely. We specialise in taking over from businesses with incomplete or inaccurate records. We'll conduct a comprehensive cleanup (extra charges apply if more than 2 months need to be caught up/cleaned up), establish proper systems, and get you current with all compliance requirements. This is often where we can provide the most immediate value.