Top 11 tips for online and service based UK business owners to become more profitable

Top 11 tips to boost profit

Top 11 tips to boost profit

If you're running an online or service-based business in the UK, there are a number of things you can do to increase your profitability.  From automating processes to improving your customer service, here are 11 top tips boost profit.

1. Automate wherever possible 

Automation can save you a lot of time and money in the long run. There are now many software tools available that can automate tasks such as accounting, payroll, invoicing, and marketing. By using these tools, you can free up your time to focus on more important tasks that will grow your business.


2. Improve your customer service 

Good customer service is essential for any business, but it's especially important for online businesses. Since customers can't see or talk to you in person, they need to be able to trust that you're a reliable and responsive company that values its customers. Make sure your website is easy to navigate and that your contact information is clearly visible. Respond quickly to any customer queries or complaints.

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3. Create a strong brand 

A strong brand will make you more recognisable and memorable to potential customers. Work on creating a unique branding strategy that includes a professional logo, consistent tone of voice, and attractive visuals. 


4. Focus on SEO 

Search engine optimisation is vital for any business that wants to be visible online. By optimising your website for Google, you'll make it easier for potential customers to find you when they're searching for products or services like yours. Invest in keyword research, link building, and other SEO techniques to improve your visibility in search engine results pages.

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5. Use social media wisely 

Social media can be a great way to connect with potential and current customers. However, it's important not to overdo it or you could risk turning people off. Be strategic about which platforms you use and the type of content you share. Make sure you're sharing interesting and relevant content that will add value for your target audience.


6. Start a blog 

A blog is a great way to show off your knowledge and expertise in your industry. It can also help you attract new visitors to your website who might not have found you otherwise. Write helpful and informative blog posts that target specific keywords related to your business. If possible, guest post on other blogs in your industry to reach an even wider audience. 

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7 Offer discounts and incentives 

Everybody loves a good deal! Offering discounts or special offers is a great way to attract new customers and boost sales from existing ones. Just make sure not to discount your products or services too heavily or you could end up making less profit than you intended!


8 Streamline your processes 

Inefficiency can really eat into your profits, so it's important to streamline all aspects of your business operations. Take a close look at every process in your business and see if there are any ways you can simplify or speed things up without compromising quality or service levels. 

9 Think outside the traditional 9-5

The traditional 9-5 workday may not be the most effective use of time for everyone. If it doesn't work for your business or employees, don't be afraid to think outside the box and come up with an alternate schedule that better suits everyone's needs

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10 Keep track of expenses

Make sure you keep track of all expenses related to operating your business. This includes both big-ticket items like office rent as well as smaller day-to-day expenses like coffee runs out.  Keeping tabs on where every penny goes will give you a better idea of where cuts can be made if necessary.


11 Implement Profit First

Last but not least, Profit First is a book by Mike Michalowicz which teaches cash management (for more profit). As Certified Profit First Professionals, we highly recommend this book as a major step towards profitability. You can download the PDF of the core chapters here


If you want to boost profitability for your online or service-based business in the UK, there are many things you can do!

Automation, improved customer service, strong branding, focus on SEO, and social media use are all great ways help increase profits.


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About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.

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