UWR 069 Know if your marketing spend is working

Welcome to uncover wealth radio, episode 69

Hey everyone. Now your top tip for today is around your marketing spend because this is an area that I often see business owners really not having a handle on whether they are making a return on their marketing spend or not. Neither of course different types of marketing spend, brand awareness for example, which is not going to deliver you a direct return. But then if we look at a marketing campaign for a lundge or to get people into a funnel, we need to make sure that that is actually delivering you what you wanted to deliver.

So if you are running a campaign that is getting people into a funnel, are you really clear on what your cost per client acquisition needs to be in order to understand what you can pay for that marketing campaign? If you do not know what your cost of client acquisition should be for your business, then that is the starting point before you turn on any paid advertising.

I hope that this episode has been useful to you. Thank you so much for listening. Until next time, let’s find the clarity in your numbers, increase your wealth, and get more money in your pockets.

About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.