Welcome to Uncover Wealth Radio, episode 72
I am Annette Ferguson, CEO of Annette & Co, and I help online service-based entrepreneurs find clarity in their numbers, increase their wealth and have more money in their pockets. So let’s dive in.
Hey everyone, and today’s quick tip is about pricing. If you feel like you want to increase your prices or you’ve been told that you’re pricing too low, then this exercise is for you.
So, what I want you to do is write down a list of everything you do for your current customer or client at the current price level. And I mean absolutely every single thing, everything. Even the bits that you don’t tell them that you do, write them all down.
And then I want you to double the price. And I want you to write down the justification of all the things that you can do for double that price. What can you do if you were going to double the price right now? Keep writing down that list.
And then I want you, and this is the scary bit, to double it again. Justify that doubled, doubled price. Justify it, write it all down. What could you do for that double, double price? And then offer all those things, everything you’ve written down for the half price, which is already double the original price that you have. So the price that we had in the middle, right? So we doubled it and then doubled it again.
After the first double, that’s the price you’re going to charge, but you’re going to do everything that you said you’re going to do in the extra double. That gives massive, massive additional values people, and it means you can feel really good about that higher level price point.
I hope that this episode has been useful to you. Thank you so much for listening. Until next time, let’s find the clarity in your numbers, increase your wealth and get more money in your pocket.