UWR 073 Presenting proposals

Welcome to Uncover Wealth Radio, episode 73. I am Annette Ferguson, CEO of Annette and Co., and I help online service spaced entrepreneurs find pride in their numbers, increase their wealth, and have more money in their pockets, so let’s dive in.

Hey, everyone. Here’s your quick tip for today. If you are in a business where you send proposals to a customer or client, and the proposals have different options, different price levels, different service levels, then the best way to present your proposal is, in that written proposal, to have the most expensive option first going down to the least expensive in order of cost. If you do it that way, psychologically, it is great from a client perspective because if they see the first one and they just cannot afford that, then they’ve got somewhere else to go. Whereas if you present the cheapest first, then actually the top one looks incredibly expensive in comparison. Presented with the most expensive first, and that will have more of your prospects reaching for those higher priced packages.

I hope that this episode has been useful to you. Thank you so much for listening. Until next time, let’s find the clarity in your numbers, increase your wealth, and get more money in your pockets.

About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.