Most people in this arena are vastly undercharging for the great value and transformation they are delivering to their customers or clients. Well, perhaps they are thinking that if they lower their prices, it’s a good marketing strategy so that the customers or clients will come back for more coaching, consultancy, etc. In my mind, if you are delivering great value and because of that, positive transformation takes place, there is no reason why your customers or clients wouldn’t come back to you for more, no matter what your price is at. Client retention is based on the value you offer, not on your prices.
Today, Annette Ferguson, who is the host of the podcast and a pro in helping entrepreneurs take home more money from their business for them and their family to enjoy, is here to tell you all about money, business wealth and creating financial freedom.
Points of Discussion
Here are a few insights you’ll hear in today’s show…
- Exercises that you can put down in a piece of paper to help you understand your pricing. (...Make sure to include everything, the tangibles or intangibles.)