Perceived Value Pricing and Product Positioning

Annette Ferguson Podcast Banner of Uncover Wealth Radio Episode 398

In this episode of Uncover Wealth Radio 398. This episode will be focusing on the on the thought about Perceived Value Pricing and Product Positioning.

Depending on how you price your services or products, it will have both a positive and a negative impact on buyers' decisions. While staying at your current price point for so long reduces sales and profitability, how much more when you lower it? Those pricing decisions can be even more harmful over time. What's worse, you will always find that your clients and customers will look for the lowest price possible.

Throughout this episode, I'll discuss how your pricing impacts your customers and clients buying decisions, and what your pricing should be. 

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 

  • Perception of price based on my personal experience.
  • The reason why becoming involved in the lowest price war is not the way to go for your business.
  • The impact of your buying decisions on your own business pricing decisions. 


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About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.