My Profit First Journey

Isn’t it odd that you are running your business, you have a team that works for you and they get paid, but you as a business owner are not able to get a take home pay? That’s not the only problem, come VAT due date payments, you are scrambling to find the cash for everything.

There are a number of reasons why this happens. It could be you are overspending or there are money leaks that you are not aware about. In this episode you will learn why a cash management system is necessary to be infused in your business, so that you can have money for your profit, tax, owner’s pay and operating expenses.

Here are a few insights you’ll hear in today’s show…

The situation of Annette's business before the Profit First book came into her life.
In what ways does Annette and the author Mike Michalowicz have a similarity during the first five years of their businesses?
What is the concept of Profit First?
Why was it that when Annette first implemented Profit First, she had a false start?
What happened to Annette’s business 18 months after picking up the book?

You can also read about my Profit First journey here

Can if you are confused and wondering with Profit First is - here are the details

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About the Author

Annette Ferguson

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.

Pause Global

November 24, 2021.

More than an accountant, Annette provides an invaluable FD role to entrepreneurs and small business owners.

Line Hilton

November 23, 2021.

Not your average accountant! Annette Ferguson provides more than accounting services, she also provides support and advice. Annette has helped me navigate and understand the complexities of my growing businesses. In addition Annette is highly professional, approachable and compassionate. Not my usual experience of accountants. I can highly recommend Annette & Co to any other small business owners/ entrepreneurs.

Jane Goble

November 23, 2021.

We have been working with Annette & Co for over a year and they provide an exceptional accountancy and bookkeeping service. Alongside the day to day accounting tasks, Annette is working with us on our financial growth strategy and providing expert advice. We can highly recommend Annette and her team.

Melissa King

November 23, 2021.

I have had a few accountants, but none have been as good as Annette and Co. They have taken out all the worry and work that comes with accounting. Laura is the best, I am constantly changing my mind about goals and she adapts my planning. Highly recommend

Bob Gentle

November 23, 2021.

I've been through a lot of accountants and the best I can say about them is that they kept me out of jail. Annette & Co are a completely different kind of firm. They help me plan ahead - no really! I've gone from anxiety about tax and setting targets to confidence and clarity. I actually have money. They deliver on the profit first promise. If you are planning a move to a new accountant then this is a move your future self will say 'well done' to.

simon keenlyside

September 26, 2021.

absolute legend!! Annette has changed the way i look at my accounts by helping me understand the basics and has the patients to explain things to me in layman's terms until i understand it properly. I now have a much better grasp of the numbers in my business and have implemented profit first so i know exactly where all the money in the business belongs. this is exactly what i have been looking for from my account 10/10

Liz Faulkner

September 24, 2021.

Fantastic accountants, super communicative, on top of everything, friendly, and have totally transformed the way I feel about financial planning/cash flow management. Would not hesitate to recommend…and frequently do!