Our behaviour toward judgement and critical feedback differs in the sense that we tend to see judgement as negative, whereas the latter serves our best interests. We usually oppose judgement but with feedback, it makes us pause and evaluate ourselves.
The same is true when we receive judgement or feedback in our business. We take judgement with a negative spin and the resulting behaviour all the more puts our business in a bad light. On the other hand, receiving critical feedback can act as a springboard in order for us to make positive changes in the business. Both of these can affect how we respond to ourselves or to our businesses, so it is vital that we understand how these two work.