Top Financial KPIs Every Small Business Owner Should Track

small business KPIs

Top Financial KPIs Every Small Business Owner Should Track

Key Performance Indicators (KPIs) are essential metrics for small business owners to measure financial performance and make informed decisions. By tracking the right financial small business KPIs, you can identify areas for improvement and drive business growth. In this blog post, we will discuss the top financial KPIs every small business owner should track and how you can monitor these metrics effectively.

1. Gross Profit Margin

Gross Profit Margin measures the proportion of revenue remaining after accounting for the cost of goods sold (COGS). This KPI helps you determine how efficiently your business generates profit and can be an indicator of pricing strategy and cost management effectiveness.

2. Net Profit Margin

Net Profit Margin is the percentage of revenue remaining after deducting all expenses, including COGS, taxes, and other operating expenses. This KPI is a crucial measure of your business's overall profitability and financial health.

3. Current Ratio

The Current Ratio is a liquidity ratio that measures your business's ability to pay short-term liabilities with short-term assets. A higher ratio indicates a better ability to meet financial obligations, while a ratio below 1 may signal potential cash flow issues.

4. Accounts Receivable Turnover

Accounts Receivable Turnover measures the effectiveness of your credit and collection policies by tracking how quickly your business collects payments from customers. A higher turnover rate indicates efficient collections, while a lower rate may signal issues with outstanding invoices.

5. Inventory Turnover

Inventory Turnover is a measure of how efficiently your business manages its stock levels. A higher turnover rate indicates that your business is selling inventory quickly, while a lower rate may signal excess stock or slow-moving items.

6. Return on Assets (ROA)

Return on Assets (ROA) measures the profitability of your business relative to its total assets. This KPI helps you assess how effectively your business is using its assets to generate profit and can provide insights into your overall operational efficiency.

7. Debt-to-Equity Ratio

The Debt-to-Equity Ratio is a measure of your business's financial leverage, comparing total debt to total equity. A lower ratio indicates a more conservative financing strategy, while a higher ratio may signal increased risk and potential solvency issues.

8. Cash Conversion Cycle

The Cash Conversion Cycle measures the time it takes for your business to convert investments in inventory and other resources into cash flows from sales. A shorter cycle indicates that your business is efficiently managing its working capital and generating cash more quickly.

9. Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses. Monitoring CAC helps you assess the effectiveness of your marketing strategies and determine the return on investment for customer acquisition efforts.

10. Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total revenue a business can expect to generate from a customer over the duration of their relationship. Tracking CLV helps you understand the long-term value of your customers and can guide your marketing and customer retention strategies.


Keeping track of these financial KPIs is crucial for small business owners to make informed decisions, identify areas for improvement, and drive growth. Stay on top of your business's financial performance by implementing these KPIs for effective financial management.

About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.