UWR 018 Max Productivity

Productivity is measured in terms of the rate of output per unit. This is incredibly key and a point that too many entrepreneurs miss, whether you’ve been in business for 15 minutes or 15 years. Productivity does not equal how much or how long you work, how busy you are, how stressed you are. Productivity is only measured by what you produce. This is a mental shift when you are trying to be more productive. It doesn’t matter how long you’ve spent on something. It doesn’t matter how much energy you’ve put into something. What matters is how much you’ve actually produced and what your results are. Things like I’ve been at this for a year, I’ve been working 40 hours a week, I don’t have more time to be productive. 

When you’re working on being more productive, it’s very important that you don’t just create a to-do list that has you spending time doing something. That’s not useful. You’re going to have to calendar time to produce something. You need to have a result when you’re done, not just time spent. Here are the ideal emotions you need to generate in order to be productive: efficient, minimum wasted effort, focused, paying particular attention and clear, easy to understand.

There are some action steps that make productivity much, much easier. First of all, this is something I am such a massive, massive fan of because it has such a huge impact, and that is plan, planning before you take action. Starting faster does not get something done faster if you have no plan. The second is honouring your time limit, giving yourself a time limit to produce the result and then honouring it no matter what. The third is stop perfecting ahead. Try not to perfect something on the first round of results. It massively slows you down and doesn’t move you forward. Four, clean up your thinking first. Take five or 10 minutes at the beginning of each day to clean up any negative thinking and move into positivity for the day.

I have a few questions that you can go through to sort of assess yourself on this that might be helpful for you. 

1) What is the difference between productivity and effort or action in your case? 

2) On a scale of one to 10, how productive are you at achieving your current main goal and why? 

3) Are there areas of your life where you’re super productive and why? 

4) What is the hardest part to you of being productive? 

5) How can you change or overcome that challenge? 

6) What do you most want to produce faster and with less energy? 

7) What is your plan to do this? 

8) What is your time limit? 

9) What are your thoughts and feelings that you need to have to get this done? 

I hope this episode has been useful in thinking about your productivity, perhaps slightly differently than you are just now.

Thank you so much for listening. Until next time, let’s find the clarity in your numbers, increase your wealth and get more money in your pockets.


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About the Author

Annette Ferguson 

Owner of Annette & Co. - Chartered Accountants & Certified Profit First Professionals. Helping online service-based entrepreneurs find clarity in their numbers, increase wealth and have more money in their pockets.